KOUSCH meets the Allure of Japanese Culture

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What is your impression about Japanese culture?
Here, we introduce our products influenced by Japanese culture from pottery of ancient times to modern technology.
Please enjoy our collection of T-shirts and totes with unique design screen printed one color by one color.


Soccer in Kimono

Do you know that Japanese used to play soccer from around 600s?
The name of the sports is “Kemari” which means kicking the ball.
This sport was imported from China then and became very popular among aristocracy especially in Heian era (794-1185),
It spread out among people of other class until Nobunaga Oda promoted Sumo wrestling.
Now you can only see in special occasion such as festivals in temples in Kyoto.
The ball is made of the deerskin and inside is empty.
The rule is very different from western soccer / football.
The players need to continue passing the ball among the circle of 6-8 players.

In the graphic print of our T-shirts, soccer players are wearing Kimono which is the case of Kemari, Japanese soccer.
But what is different from the traditional Kemari is,
in this design, they are actually playing western soccer in Kimono.
The ball is modern soccer ball and the player kicks the ball just like the world cup players.

Enjoy this unique design T-shirt!
To buy, look here! >> “Soccer in Kimono”


“Choju-Giga” – Japanese old “Emaki”(Picture Scrolls)

If you go to Kyoto, you have lots of opportunity to see this “Choju-Giga” motif – animals are playing around like human beings.
The original picture book (scrolls) belongs to Kozan-ji temple in Kyoto and has been named as a national treasure.
It is called as Japanese oldest  caricatures, origin of our modern culture “anime”.
Rabbits, frogs and monkeys are jumping, playing Sumo, etc. and they are very liked by Japanese people even now.
You can see Choju-Giga tea cups and Choju-Giga letter pads in the souvenir shops in Kyoto.


KOUSCH arranged this design in a modern way – the animals are street dancers and they are wearing caps, headphones and sneakers.
We keep the touch of brush and at the same time, some parts are colored with vivid pink etc.

To buy, look here!
>>  Street “Choju-Giga” – White
>> Street “Choju-Giga” – Smoke Black


Shall we Ramen?

Ramen is becoming very famous in the world.
Everyone loves Ramen in Japan.
But the position of Ramen is very different from Sushi or other formal style dishes.
Japanese call this kind of dishes “B-level groumet” which means “not A (super)” directly,
but the nuance is popular among mass and the price is reasonable.

In old days, Japanese picked various things for the design of Kimono pattern
from plants to cow carriage.

So, KOUSCH wanted to try something not very sophisticated – “B-level” and
still to make the design very sophisticated.

Thus, we picked up Ramen for our design and printed with such color.
The title follows the name of the Japanese movie “Shall We Dance?”.

To buy, look here!
>>  Shall We Ramen?


Kids’ T-shirt of Shinkansen Motif

Shinkansen – the bullet train is the high-speed railway lines in Japan.
They are very popular among boys and even among adults in Japan.
Shinkansen was established in the era of high growth in Japan in 1960s.
The operation started between Tokyo and Osaka and the maximum speed was 210 km/h.
Now, the network was expanded all over Japan and the maximum speed is  300 km.
The design of the trains differ by each line.
This motif is based on the design of Hokuriku-Shinkansen which run between Tokyo and Kanazawa right now.


To buy, look here!
>> Half-sleeved T-shirt
>> Long-sleeved sweat shirt

The plan is to extend the line between Tokyo and Osaka via Hokuriku area.
“Hokuriku” is the name of area consists of 4 prefectures – Niigata, Toyama, Ishikawa and Fukui.
Kanazawa is a famous old town.
The area was owned by Maeda family in Edo era and the area was  very prosperous.
That is why Kanazawa is called as the second of Kyoto and there, you can see old town houses,
lots of crafts and enjoy food.
Before Hokuriku-Shinkansen established in  2015, it was very inconvenient to get to Kanazawa from Tokyo.
Now, it takes only 2.5 hours by Shinkansen and it made Kanazawa very popular city to visit again.

As Shinkansen motif is so popular among boys,
there are tons of Shinkansen motif T-shirts.
But most case, they are anime-like.
For moms, it is not happy as they are sometimes too childish or too  gaudy or scrambling.
KOUSCH uses Shinkansen motif in a different way – chic and stylish.
Thus, both moms and boys are very happy!



We keep on introducing very unique designs!
Please looking forward to it.

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Silk Screen Print of KOUSCH

We use silk screen technique to print our products.

Technique of Silk Screen Print

Silk screen printing is the printing technique using a mesh (which used to be silk and it is chemical texture now.) ,
set up on wood or aluminium frame,
and the design is stenciled on the mesh with ultraviolet light.

Ink is placed on the mesh and the ink will be pushed through the mesh with squeezee (rubber blade),
then, you will see the design printed on the T-shirt.

The feature of screen printing which is different from machine printing* is such as
you can feel the slight hubbly texture of the printing,
the colors are clear,
as it is printed manually, sometimes lines become thick, sometimes lines become thin,
and these make the print warm and charming.

(Mass produced T-shirt we often see in mass merchandise outlets are often printed with bubble jet printers)

Ink of Screen Print T-shirt

There are various types of ink for screen printing –
which is printed like rubber,
which is printed like dyeing,
gold color, silver color, fluorescent color,
which foams, etc.
and the variety expands the expression of printings.

Different colors of inks can be mixed and
KOUSCH is blending multiple colors to realize the ideal color for the design.

*Above is the ink blended for the graphic design of the lacrosse player.


Multiple Colors of Ink of Screen Print T-shirt

Basically, 1 color is printed per 1 printing,.
To have multiple colors, multiple times of printing with multiple mesh frame is necessary
and they need to be positioned in the right way.
This requires great care to complete the product.

■The first printing of the Lacrosse Player Design



■The second printing of the Lacrosse Player Design


■The Third printing of the Lacrosse Player Design


Warmth of Ink of Screen Print T-shirt

Slight overlap of multiple screen printings becomes the special feature of the man made product
and the original product existing only one in the world.
It is said that Andy Warhol made overlap
the screen printing on purpose to make the product exclusive.